+ 3

Web design

Guys can you help understand what CTA means in web design and what is it used for?

31st Aug 2020, 7:21 AM
Nathan Kaunda
Nathan Kaunda - avatar
3 Answers
+ 5
What Is a Call to Action (CTA)? A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, it can instruct the reader to click the buy button to complete a sale, or it can simply move the audience further along towards becoming a consumer of that company's goods or services. The CTA can suggest that the reader subscribes to a newsletter that contains product updates, for example. To be effective, a CTA should be obvious and should immediately follow the marketing message. KEY TAKEAWAYS A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take. Calls to action can be as direct, such as a button that says "Buy Now," or a softer CTA such as "Read More." Through practices such as A/B testing, marketers can learn which CTAs are most effective in getting the audience to do a specific action. Happy coding </>
31st Aug 2020, 7:29 AM
Raj Srivastava
Raj Srivastava - avatar
+ 3
CTA means call To action which is a prompt that tells the person on our website to do something. Eg: Log In, Sign Up etc This is for web design there are other uses in SEO and Digital Marketing etc.
31st Aug 2020, 7:25 AM
Kunsh-Tyagi
Kunsh-Tyagi - avatar
+ 1
#Raj Srivastava many thanks to you
31st Aug 2020, 10:54 AM
Nathan Kaunda
Nathan Kaunda - avatar