How I can convert the column to row?

Answer 1

https://msdn.microsoft.com/en-us/library/ms177410(v=sql.105).aspx
You can use the UNPIVOT function to convert the columns into rows:

select id, entityId,
indicatorname,
indicatorvalue
from yourtable
unpivot
(
indicatorvalue
for indicatorname in (Indicator1, Indicator2, Indicator3)
) unpiv;
Note, the datatypes of the columns you are unpivoting must be the same so you might have to convert the datatypes prior to applying the unpivot.

You could also use CROSS APPLY with UNION ALL to convert the columns:

select id, entityid,
indicatorname,
indicatorvalue
from yourtable
cross apply
(
select 'Indicator1', Indicator1 union all
select 'Indicator2', Indicator2 union all
select 'Indicator3', Indicator3 union all
select 'Indicator4', Indicator4
) c (indicatorname, indicatorvalue);
Depending on your version of SQL Server you could even use CROSS APPLY with the VALUES clause:

select id, entityid,
indicatorname,
indicatorvalue
from yourtable
cross apply
(
values
('Indicator1', Indicator1),
('Indicator2', Indicator2),
('Indicator3', Indicator3),
('Indicator4', Indicator4)
) c (indicatorname, indicatorvalue);
Finally, if you have 150 columns to unpivot and you don't want to hard-code the entire query, then you could generate the sql statement using dynamic SQL:

DECLARE @colsUnpivot AS NVARCHAR(MAX),
@query AS NVARCHAR(MAX)

select @colsUnpivot
= stuff((select ','+quotename(C.column_name)
from information_schema.columns as C
where C.table_name = 'yourtable' and
C.column_name like 'Indicator%'
for xml path('')), 1, 1, '')

set @query
= 'select id, entityId,
indicatorname,
indicatorvalue
from yourtable
unpivot
(
indicatorvalue
for indicatorname in ('+ @colsunpivot +')
) u'

exec sp_executesql @query;